Power Clips: Top Moments from Power Up Your Life

Welcome to the Power Up Your Life podcast brought to you by GoBundance Swimming. I'm Kelly.

And I'm Mandy.

And you know we were talking the other day about all the incredible conversations we've had in our first 75 or so episodes, and we thought it would make a lot of sense to celebrate some of our favorite moments and share with our audience power clips. So what's a power clip? It's a moment that we were so taken by that we knew we should reshare it with people

like you that could hear it again. So let's start with this power clip right here.

Hey. I'm Astra, your AI host, and I'm stepping in today to give some quick insight and guide you through some of the most powerful clips from the past 65 episodes of the Power Up Your Life podcast.

First up is a conversation with Alexia Cooper on what it really means to think differently as an entrepreneur. Instead of following the usual path, this clip explores the power of leaning into counterculture, stepping outside of what's expected,

questioning the norms, and building success on your own terms. I I'm curious. I feel like a lot of entrepreneurs and and people, like, working for a company that decide they're gonna buy the damn company, that is an unconventional idea. And entrepreneurs by definition tend to be a little bit counter, counterculture.

Tell us a little bit about some things that you know or believe that somebody else might disagree with.

I would say my biggest thing is always ask for forgiveness, not permission. So when I started at that company, a lot of it was, okay. I'm just gonna take ownership. Like, I'm just gonna act like the owner. I'm gonna act like I'm doing these things, and I'm gonna jump in where I know it's needed.

And I'm very grateful because the founder at the time was just allowing me to do that. He was allowing I was a 22 year old running an electrical company. Like, I didn't know anything. And for him to give me that opportunity and me just to run with it, that I think, like honestly, I was kind of an intrepreneur versus an entrepreneur, and then I became an entrepreneur because it reassured me of my gift.

That is probably one of the most unconventional things. And, also, like, the whole women thing. Like, I was in a room full of men all the time as most of us always are. You know? Like, we're in room full of men, and I never focused on that. I always focused on, like, my value, what I can bring, and how I can show up versus, like, oh, you know, like, what's like, being the only woman in the room?

I hate that question because it always gets asked, and I'm like, why are we still asking this question? So, yeah, just focusing on things that aren't

the conventional ceiling that society puts us on. Yeah. Well, what would you say? Let's let's go a little deeper on the female leadership thing. Like, if we we we know we have a problem. Like, we know we have a problem.

Only two percent of venture capital is going to female founders. We're at, you know, close to 10%, you know, females at the c the c suite level. And what do you think are some things that we could do different?

You know, in in what you've built, like, how'd you get there? Like, how would you how would you solve some of this issue?

Well, it goes back to what you were mentioning in the beginning is us putting ourselves out there, us being able to ask for the the raise, ask for that position, and really having the courage to do it. I don't think that society allows that. And for us to continue to break those glass ceilings, which goes back to me pushing those boundaries, that's what I really believe it is.

It's like that uncomfortableness. Like, we're not really trained to, like, boast about ourselves and and think that we deserve it all, and we just go back to that nurturing, and I can do this because I can or I'm helpful and all of that. So I really think it's just about shaking it up and, like, understanding that the world needs us.

Like, the way that we think and the way that we are really changes the perspective. Like, every business that I've been into and I look at things and I share something, and they're like, I've never thought about that. I'm like, just because we all think different. Like, there's so many levels that we can add different value to, and that's I mean, just focusing on that, like, not the scary things. Focusing on the good things.

No. I love that.

Yeah. Focusing on the message because all of these food dyes and things are that are not allowed in Europe or other places that are in our food for our kids, that wouldn't have happened if there was a woman at the table. Right? So it's on it's on us to show up as leaders.

And I I get that question too. What's it like to be the only woman in the room in commercial real estate? And it's it's a it's a chance to reframe. Right? Like, as the only one woman in the room, I I look different, so you're I'm gonna get listened to in a way that a guy equally as smart as me might not. Right? So how do I use that to my advantage with that reframe?

So, you know, I'm I'm curious about, you know, you gotta take care of yourself. You gotta figure out especially if you're trying to do all of the things as an entrepreneur, grow a great life, do all of the things that that mean for an incredible existence squeezing the juice out of life. You gotta take care of yourself. I'm curious if you have some rituals or recipes or things that you do on a daily basis to help you find success. What what are those things?

My morning routine is really everything. And I know everyone has a good morning routine, but if I don't go to the gym, if I don't hit the sauna, if I don't hit the cold plunge, like, my whole day feels off. And for me, it's, like, really doing the hardest things in the beginning of the day. When I wake up and I push those limits physically, I already am at that mental state where I can take whatever comes my way.

That's my biggest thing. There's little things that go into it, journaling, meditation, all that good stuff as well, but I really focus on making sure I hit the the physical limits early on.

Up next is a conversation with Sarah Walton on how women entrepreneurs can take real control of their money, not just earning it, but learning how to structure it so it works for them. And just as importantly, how to actually enjoy the process. Building wealth in a way that feels empowering, not stressful.

Tell me tell me a little bit about what the day to day steps look like in terms of if I'm a a woman who is not yet dealing with my money? What are the first things that you're gonna tell this woman to do?

It's kind of like Weight Watchers. Terrible analogy. I know. But you gotta know what you're doing. Right? Like, the first thing they'll do is, like, can you attract what you're doing? So that is just the first thing I think, so often, I mean, look, money is the most powerful tool we have access to, we touch it every single day. And nobody talks about it. Right?

So I think one of the first things we have to do is understand how we're currently using it. And to do that without shame or judgment, but just to gain information, just to understand. And I think so much of it we do on impulse. So much of our purchases, every single purchase we make is emotional. Regardless of what anyone tells you, there's always an emotion there.

And I think we can build up kind of a residue on top of the clarity that's actually there. And so what I love to do is just gather information about how the tool's currently being used in your own life so that you can then kinda clean off any residue that's hanging out probably from other people's beliefs, other things you've heard, examples you've seen, lies you've been told through media, all those things that we can sort of wrap our hands around, get some data, and then start to change what we're seeing.

Oh my gosh. That's so great. Well, I'm I'm hoping maybe through this, you can tell me how not to get emotional when I'm scrolling social media and accidentally buy a pair of expensive shoes.

What is that? Yeah. I know. No. It's like know what I love. I know. I know. And those algorithms are just they're brilliant, aren't they? They'll just put it right in front of your face. Right. Or Your face. Completely. Yeah.

And I think one of the most important things I tell people is create a splurge budget every month. So whatever that is for you, like, once we get data and we understand what you have, there's a pocket of money you can just blow on whatever you wanna blow on. Like, oh my God. And then what's so great about that is if you blow it on one pair of shoes, good on you. Good for you. Hooray. Yeah. This second pair of shoes comes in that month. You're like, oh, maybe next month. Yeah. But you don't feel like deprived or stupid or like, oh, I shouldn't be doing this. Or why did they get me over to like, all that goes away. Because now you're in control.

Yeah. And that's the biggest paradigm shift, right? It's like, oh, money doesn't control me. I control the money. Even if it's a bill that comes in, you generated the bill, right? Like, oh, my God, you're using the internet, you're using the electricity, you're using your phone. And if it's a bill that you've generated that you didn't actually need, we can just not generate that anymore. It's like, really, it's like, oh, yes, I can do that. And without shame or judgement.

Yeah. Yes. I love the idea of having a splurge budget because women don't celebrate in big ways. I I know that when I go into builder mode, I don't ever spend any fun money. So if I've got that preexisting budget to go do something fun with it, then I'm gonna cause myself to have to do it. So, Kel, back to you.

Yeah. You know, in my abundance formula, I do 10% tithing and 10% fun and adventure and splurge. And I and I make it a point, and there's been some years where I'm like, oh my gosh. How am I gonna spend this amount?

Somehow, I found a way, but it's been a formula that's worked really well for me. This next clip with Jeff Doudin explores the entrepreneurial mindset that pulls people away from the straightforward path and into something less predictable. And more importantly, the inflection points that come with it.

Those moments where one decision quietly changes the entire direction of a business or a life. I'm gonna kinda dig into a little bit of your entrepreneurial

mindset. Like, what do you think it takes for anyone listening? Because we all have choices. Right? We're told, like, go to college, get a job, any of these other things, but we there is this other path that they can take. Take. What what what's it gonna take for somebody to to tread down that path?

People that get into business, especially for the first time, they find themselves at this inflection point. They know that they wanna do something different. They they they realize what their current life will bring them, and inflection points have three things with them. One, there's people involved, people that you're responsible for, people that you wanna do something with, may sometimes people you wanna get away from, but, like, there's always a people aspect to it. Then there's an adventure or an opportunity. And I think that's the part that a lot of people are missing is they don't have that wanderlust. They don't have that, like, what if inside of them. And that's where franchising gives people an opportunity to maybe get out of a of a grind and and learn what it is to be an entrepreneur. And the last part of it is there's there's a risk of loss because anytime that any of us on this call have done something or gotten something, we've generally had to risk something or give something up in favor of it.

I've really gotten to this concept of subtracting to add, and I I just realized that the more that we simplify our life, the more we get out of our own way, the bigger it becomes. The more people we include, the more people we get aligned, the more clearly we communicate to people and educate. All of a sudden, it's like I was working so, so, so hard to build something, and I just felt like I was climbing up a hill. And then you just get out of the way, and you get great people involved, and all of a sudden, scale seems to happen. And I think that many business owners have to go through the trenches to really internalize what those types of things mean.

So, really, you know, you the first action is to take an action and to start and not you can't overplan it. You've you've just gotta say, I'm I wanna do something. I don't know exactly where it's gonna end up. I've got a great idea. I've got these skills. I got these capabilities. I've got this network. I see a problem that needs to be solved. You just need to start.

Yeah. And and so what is it what is it what are the filters that you need to remove from yourself to be able to get into that entrepreneurial mindset? It's fear. It's realizing that nothing is fatal. Nothing in business is generally fatal. It's not gonna kill you. You have to, not be worried about what other people think. You've gotta be almost too stupid to fail in that. You have to really believe that no matter what you have to go through, there's gonna be something that's worthwhile for people on the other end of it.

And it's it's like I I and I I'm so passionate about this, because I see it every single day. You know, we thirty months ago, we started this Homefront brands platform. We're one of the fastest growing in North America. We've got 250 owners already in inside of thirty months. And Woah. Operating about 800 different markets. And it's the same it's like Groundhog Day over and over again. Like, they all come in with the same trepidation. You know, they're excited, but they're cautious.

And, you know, they're and and so for people like that, having a set of guardrails and, an operating an operating system to follow, but yet having the risk that, like, you will lose money if you don't do it. Like, if you don't show up, you will lose my like, you can fail. I mean, we we almost we almost tell them, when we're talking to it's not a sales process. It's an awards process. Like, you will fail if you don't do it. And the reason I wanna tell them that upfront is because I don't if people are hedging it all, I don't want them to do it.

Yeah. Because as they're failing, I am I am giving a mouth to mouth resuscitation the entire way trying to save them, and it takes so much energy to do. Yeah. And you know? But at the end of the day, people that can just kind of, you know, lift their head, put their shoulders back, take a deep breath, and just wade into the jungle and just start whacking, Like, those are the types of people that will will find a

path. This next clip with Michelle Berman is a conversation on how entrepreneurs can turn social media into something much bigger than just content. It's about building multiple revenue streams by using attention intentionally and turning your online presence into a system that

supports real business growth. You know, we we have so many business owners that are listening, and you nailed it. Like, you know, when we look at social media, it's, like counting the likes. There's a lot of comparison that's happening. You know, why is this person more influential than me? Whether we're judging them. I mean, a lot of them, I'm like, who the frick's gonna watch that? But, apparently, everybody loves it.

So, you know, how would you guide a business owner that really wants to maximize, you know, their their strategy when it comes to driving revenue in? How would you how would you really guide them on utilizing social media to be a funnel?

You know, one of the things that Mandy and I coach to in GoBundance Women is that you should have multiple revenue streams where you know where, you know, your business is coming from, what those conversions are so that you have some consistency in in what you're doing. And so tell tell the audience a little bit about what what it would look like to work with you on this strategy.

Yeah. It's super simple, and it's not, you know, rocket science, but at the same time, it takes a lot of work in in a good way. Right? So I'll I'll try to dissect it as simply as possible. But your outbound effort every day needs to be one single message to someone that you do not know. So I'll say that one more time. You're sending one single message to someone that you do not know through the social channels. Right? Whether that's Instagram, Facebook, or LinkedIn. That's your one daily action that must be done.

Now where that action comes from, right, meaning the source of why you're sending the message needs to be in I have four buckets, some people have three buckets, some people have five. You know? It it really depends on meeting the client where the client's at, what is their business model. You guys are teaching multiple revenue streams. So if they know they have multiple revenue streams, for example, right, that one single message that they send every single day needs to earn them one of those things. So think of it as my one act gets me one of these three, four, five buckets, whatever it is. So for me, you know, getting on podcast is one. Speaking in person at big events is is another one. I do a ton of webinars. So those are my three big buckets. So when I send a message every single day, my intent is getting one of those three opportunities.

Now what do you say? How do you say it? What's the structure of all of it? Right? That's, gonna take longer to explain, but what I can tell you to simplify is leverage is your best friend when it comes to social. Not how many followers you have, not name dropping, how many connections you have. Right? Oh my god. I have 30,000 connections on LinkedIn. Like, good for you. Right? That doesn't mean anything. But what does is who are you connected to and who are they also connected to that you don't know. Right? So leverage is your superpower when it comes to social, meaning who do you have a relationship with that you can name drop confidently to build a bridge between them to someone that you don't know. Right? Meaning to the next opportunity and to the next person that you want on your calendar.

So just this morning, right, I sent a message to someone who I did not know. She's the VP of marketing for a company, that I have been wanting to work with for a while. And I saw that she recently did an article in a podcast episode back to back with the same individual. This individual I've had on my podcast at least once, probably twice. I don't honestly remember. I've had probably 10 meetings with him. Right? So I have a really good relationship with this individual that she just interviewed. So I took that as I'm going to name drop this individual and use him as my lever to get to this person who I've been wanting to and kind of slowly paying attention to to get the opportunity.

So that's how that works. Right? Your one daily action is the outbound message to someone you don't know. You're doing it. The vehicle of how you're getting there is through leverage, and your goal on the outside of or on the flip side of that single message is to get one of those three things in my case, which is podcast, webinar, or speaking gig. That's it.

Well, it sounds like you're targeting is I don't know if you've read the ultimate sales machine, but Amanda Holmes, it's the Dream 100. Like, have your Dream 100 clients or the Dream 100 people to reach out to. I think that lends itself very well to to what you're talking about.

Well, one thing that's been super common in our community and, you know, many busy business owners is this idea of outsourcing stuff. You know? So my my ad is a lot of my posts. Right? So I I I want to know your advice to lots of busy busy business owners and how that might hurt them, where they could use automation or help from virtual assistance or otherwise. Tell me a little bit about that. Yeah. You cannot use an

any form of VA or any form of automation to do your outbound prospecting for you. And if you say you don't have have time, I disagree. Right? Because we're getting Starbucks in the morning. We're dropping our kids off. We're, you know, in the line for whatever restaurant we're stopping to get fast food from. Like, yes. You can send one message to someone you do not know every single day and do it through leverage coming from your message, from your mind.

Now here's the best way for me to explain that to both of you ladies and to everyone listening is nobody knows the relationship that I have with the person I'm using as a lever better than I do. Right? So, for example, if I told you girls to think of your your favorite friend growing up, the one girl or or guy that you could remember from when you were kids and tell me the story. Right? How easy would that be?

Now imagine telling or trying to hire a virtual assistant and trying to get that person to help you articulate that story to get new relationships with people that you don't know by bringing this individual. Like, you can't do that. It's not gonna work. Right? If I meet Kelly or if I meet you, man, to get an event or at a conference, I'm gonna have my own unique relationship with you that I'm coming home with. And how do you articulate that to a VA? You can't. Right? I think that's such a key point. Right? That there's

the the personalness of of whatever you're doing on social is what makes it, you know, that BS o meter kind of curtailed. So I I think that's very an important point to, you know, if you're gonna automate making a post, fine, but it's the the outreach is the thing where the the dollars

are. Now for our final power clip, we have Gabrielle Beauche as she goes in on a deeper look at entrepreneurship and the tension between ego and significance. Because true success isn't just about how far you go, it's about who you become along the way.

I wanna dig deep right now, and ask you a question because I it it comes up a lot especially in in, you know, the the place of big impact.

So some some impact can be driven from ego and a need to really feel whether it's significant or important versus just like, hey, I just wanna be in contribution and I also end up making a a powerful business. Like, do you think it matters?

Because I can tell you for myself, it's been it's been a challenge. I for whatever reason from a young age, I was just super significance driven. I was pretty attention seeking. So I've spent a lot of my personal growth in trying to get away from that. Right? Yep.

But then at the same time, I wanna make a big impact because I can see the same thing that you do. People are suffering. They need wisdom. We need to transcend the pain.

How do you kinda balance that ego and then really what I would say doing God's work? Yeah. No. It's so good. It's,

you know, I'm I'm a Christian, and one of the kind of core foundations that have really helped influence what's driven me is there's this there's this first in the bible where where the apostle Paul is saying, he's talking about people preaching the gospel in a way that isn't necessarily beneficial. And at the end of it, it was so interesting. It's really impacted me. He says, but no matter what, the gospel is being preached. And so in that verse that's really impacted me where he said, you know, whether it was for the right reasons or the wrong reasons, a good thing is still happening.

And, and I think that's an interesting perspective to take because I believe I don't see ego as bad or as good. I see it as something that's part of who we are. Ego is the is the need to be seen. And we're all created to be seen, and we're all created to see other people.

And so I can look back at my journey and realize that in some instances, when I was maybe writing my first book at 17, that was a desire to feel seen. I don't think I was so, you know, I was so selfless in my 17 year old state thinking I wanna leave a legacy. I was like, I wanna feel like my life matters. And I was I was escaping, substance abuse in my house and and trying to just, like, feel like my life mattered and try to feel control. So so in that instance, even though my ego is probably driving the the ship, at the end of the day, a good thing was still being done.

And then I see other seasons of my life where I was, you know, very selfless, and it was like, I don't really need to have my name on anything. I just wanna be in the background. I wanna push my team forward, and that was also too a beautiful thing.

And so I think that giving yourself grace and realizing that ego isn't isn't a good or a bad thing. It's not you in front of someone else. I think it's some seasons we do need to feel seen. Sometimes we're discouraged. We're like, am I doing the right thing? Am I crazy? Whose idea was it? It's like that discouragement that happens so oftentimes as entrepreneurs.

I think in those instances, if you're feeling discouraged, you need to be in a season of feeling seen. You need to look at the testimonials of past clients who are saying thank you so much, Mandy. You changed my life. Kelly, because you did that thing, you're you you truly changed the trajectory of my business. That's not ego. That's a gift.

And so so being able to see sometimes that that feeling seen as encouragement. Sometimes that feeling seen is is validation. Sometimes that feeling seen is is, is the savior that you need to pull you out of the doubt demons that I think as entrepreneurs, especially as women entrepreneurs, I think can really keep us super stuck.

Oh, I love I the the thing that hits me the hardest there is the removal of shame. Yeah. You know? The the good thing is happening. You don't assign shame to that you have an ego. You have an ego because you're human. You need to be seen because you're human. There is no need to feel shame about it. I absolutely

love that wisdom. Thank you for that, Gab. And that brings this episode of Power Up Your Life to a close. Everyone from the GoBundance Women team would like to thank you for being here and exploring these powerful moments with us. Here's to 65 more episodes, and we'll catch you on the next Power Up Your Life podcast.

Thanks for joining us today on the Power Up Your Life podcast. If you got value from today's episode, make sure that you like and subscribe and send this episode to someone who needs to hear some wins like this.

If you need to power up your business, head over to Power Up Your Life Now where you can see all of the resources that our team has to power up your business. We'll see you on the next episode.